iPhone drop.io app for media sharing at events
I installed Droppler and found that it provides a pretty robust interface for interacting with the site, so this new app would not be intended to replace that. Instead, it would be focused on a relatively specific purpose: intuitive and simple real-time sharing of media at large public events. It would be useful for events such as concerts, conferences, presentations, meetups (such as NYTM), and political rallies. The new app would leverage the locations associated with drops to allow people to easily find the drops for the event at which they currently are.
Users at an event would be able to select a drop from a list of nearby drops or create a new one (if the others were nonexistent or full), take photos and record audio clips from within the app, and automatically upload them to the chosen drop. After the event they could go to the drop.io to site upload media from other devices, to access their own media (I'm finding drop.io to be a relatively convenient way to get photos off of my device and on to my computer), and to access the media of others (this is particularly cool because the photos would be there immediately after the event ended - you wouldn't have to wait days for people to transfer them to their computers, upload them to Flickr, and tag them appropriately).
The device-based App Store would provide a conduit for rapid adoption of the app among groups of friends, and it also has potential to introduce new people to the site. Users would not need to be familiar with drop.io to start using the app, but would still ultimately end up accessing their media through the site. In addition, event hosts could purchase premium accounts in advance to create larger 'official' drops for each concert in a band's tour or each event at a particular venue. Even $100/month would be relatively inexpensive for the event hosts but might substantially improve the post-event experience for attendees, potentially increasing brand loyalty. The app could be named event.io or concert.io (a play on concerto?), to highlight both it's purpose and relationship to drop.io.